Curious to learn what goes into designing a new brand identity? Want a behind-the-scenes look into the creative process of 88 Cups of Tea’s new logo? Eager to discover all the hidden messages in our logo that perfectly highlights our community values? We talk about it all and more with designer Juliette Kim.
Juliette is a creative director based in South Korea. She graduated from Rhode Island School of Design and in 2017 she established her own creative agency Studio Juli-ette which specializes in identity design and packaging. Juliette is the artist who designed 88 Cups of Tea’s new logo and brand identity.
She shares what it was like as a founder of her own design studio and how important it was to lean on her support system throughout the process. Further in, we dive into what brought us together to design 88 Cups of Tea’s new logo and brand identity. We reflect on the behind-the-scenes process, the kind of work that went into it, and how we worked together to create a logo that perfectly highlights 88 Cups of Tea’s uplifting values of community, playfulness, and encouragement. We talk about the hidden messages and meaning inside the logo that you might not catch at first glance. And later, Juliette shares what she hopes people will feel when they see our new logo.
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Over the years, we’ve earned the reputation of adding more positivity and hope into people’s lives, boosting the morale of our listeners and readers. We’ve become the go-to space for storytellers seeking camaraderie and inspiration. Because of you, our growing community has allowed us the platform to amplify the voices and stories of various storytellers from all walks of life to embolden you with your creative pursuits.
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Check out these highlights:
- How Juliette discovered her love for storytelling through art and design
- She shares her experience graduating from Rhode Island School of Design
- The story of how Juliette and 88 Cups of Tea’s paths crossed to create our new brand identity
- How she mixes different mediums in her designs
- How Juliette found the courage to start her own design studio right after graduating school
- The importance of leaning on your support system and asking for help when you need it
- How to market your design work to catch the eyes of new clients
- A behind-the-scenes look into Juliette’s creative process of designing 88 Cups of Tea’s new logo and brand identity
- Discover all the hidden messages in our new logo that highlight’s our community’s values of positivity and support
- What emotions Juliette hopes our new brand identity and logo evokes for our community
“It’s not about whether I’m the best or whether I’m better than everyone else. I really love what I’m doing.”
“I work better when I’m actually making the creative decisions and not having to get them confirmed by someone else.”
“I hope they (listeners) feel inspired and I hope they feel proud to be part of this community.”
Say “Hi” to Juliette Kim:
Learn more about Studio Juli-ette
We are a graphic design and visual arts studio based in Seoul, South Korea, operating internationally.
We focus on producing simple yet inspiring creative solutions. We combine graphic design and illustration to create design personalities for every client. We especially love to create for women and children.
Our services include Branding, Art Direction, Packaging, Editorial Design, Photography, Illustration and much more.
Learn more about Juliette Kim
Juliette is a creative director based in South Korea. She graduated from Rhode Island School of Design in 2017 (BFA Graphic Design). In 2017, she established Studio Juli-ette, an internationally operating creative agency which specializes in brand identity and packaging design.